Thursday, 19 January 2012

Please stop saying "vibrant"

Can we all stop using the word "vibrant", please.

I have mixed feelings about the film Braveheart but one line that I do like is when Mel Gibson as William Wallace rides out to the parley on the battlefield at Stirling and says "Ah'm goin tae pick a fight". I have waited for a propitious moment to pick this one, fearful of being seen as attacking any particular person who has recently used the word "vibrant" in print (in fact, only today I saw two examples) but I dive in because scarcely a day goes by without seeing something described as vibrant.

Politicians, Bishops, schools, supermarkets, councils, advertising agencies, the local environmental and climate change awareness group, the police, social services, and Uncle Tom Cobley and all, nowadays describe themselves, their activities or their "communities" as vibrant.

Are the communities vibrating or quivering in some way?
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