Circular Firing Squad
Diogenes has a good analysis of the (continuing) Public Relations mess at the Vatican. See: The Circular Firing Squad. As he says:
May I offer a word of advice, to any beleaguered Vatican official who might be ready to chip in with his own opinion?
Don't.
This mess was the result of a communications plan that was badly conceived, badly designed, and badly executed. It won't be solved by ad hoc announcements that have all those same characteristics.