Peter Bradley, deputy director of Kidscape is rightly concerned, and has done well to get several good points across in the Sun:
What on earth are they thinking? This website is irresponsible and of significant concern.See: Kids web sex game slammed
Even if this site were to be aimed at adults I would have concerns. But to think this can be accessed by any child - no matter what their age - is an outrage.
To encourage children to enable their avatar to have sex, become pregnant and then to talk about it to others is totally irresponsible.
This is not based on educational messages. It just encourages young people to have an inappropriate online lifestyle.
Kidscape also has concerns about communication between avatars - is the site moderated? If not, there are serious child protection concerns.