Thankfully soon "chalice" will replace "cup" in the English translation of the Mass, as a word to indicate the kind of receptacle in which the Precious Blood of Our Lord Jesus Christ is fittingly contained.
A couple of seminarians reminded me last evening of an advertisement for the new Stella Cidre (above.) I saw this on the side of the A2 a while back and meant to post about it. The advertising company seem to think that the word "chalice" indicates to ordinary people the kind of receptacle into which a precious beverage is fittingly poured. This rather defeats the argument that a word like "chalice" is too unfamiliar to use in the Mass.
(If you are minded to respond that Jesus only used an ordinary cup, please read Precious chalice or cup? first.)
4 comments:
In my eyes, the "Stella Artois" people wanted rather to say that small differences do make a difference. The difference between "chalice" and "glass" is the parallel of the other slogan that it is "cidre", not "cider".
FWIW, I have tried said product and found it a tad too sweet for my liking, but I liked the fact that it is sold in pint - rather than the now ubiquitous 500ml - bottles.
Mundabor
Speaking of advertising slogans inadvertantly plugging the faith, I love the streaming ad over on Damian T's blog at the moment: "Discover a taste of Extraordinary Tradition".
It's actually selling cheddar, but it gave me a cheesey grin.
I sometimes wonder whether the power of blogging could be used to send a message to the far too frequent offensive adverts; a resolve by a significant number never to buy a particular brand again would surely be an effective persuader to keep to moral norms. A recent offender was a horrific image on BT boxes for a computer game,- I think it was called 'Blink'. A current offender is an ad for Lynx shower stuff. The ASA is a useless body.
Maybe a tag, ' Products I avoid'....?
@Mundabor
Where I live the bottles are usually 330ml and to find one which is actually 500ml is unusual. I actually like Bulmers Cider and that is sold in 500ml bottles. The largest bottles are 750ml.
Australia metricated quite a long time ago and it would be illegal to sell anything in pint bottles.
I usually buy my wine in 4 litre "Chateau Cardboard" packs. The bottles are always 750 ml.
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